Upwork (oDesk before May 2015) is the company which offers a global job search platform and range of software products for employers which want to hire and manage distant workers.
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website
Challenges:
Attracting middle or higher level developers to the platform
Developing of brand awareness
Solutions:
Organised a special project for Upwork — competition for developers on their platform
Announced the project
Registered participants
Held the events
Partnership within the DEV Challenge IT Championship and spreading the information among participants