Vodafone

Challenges:

• New business products development based on big data
• Recruitment of big data specialists
• Scouting startups
• Implementation of a social educational experiment with specialists' access to the company's big data 

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Solution.

A year-long Big Data Lab project for Vodafone was implemented. 

The Big Data Lab was successfully launched and transferred to be managed by Vodafone.

• Developed the project strategy: name, positioning, identity
• Implemented a promotional campaign for the project within the IT market:

1. target audience coverage — 250,000
2. special attendees — CTOs / CEOs of twenty IT companies from the top 50,
3. participants and mentors — graduates-mathematicians from leading technical universities 
4. mentors — leading experts from high-tech businesses
   

• Conducted educational program for 1,500 specialists (initially planned number of participants — 800)
• Held the hackathon. Number of projects developed — 50
• Implemented an acceleration program for 10 winning teams.